I don’t know how many times I’ve heard Product Training described as ‘Sales Training’ . Probably only because it was intended to be given to the sales team.

Trouble is, that approach encourages your reps to peddle a product, instead of building value together with their clients: think the door-to-door “Kleen-Ezy brush man”, instead of inspirational consultant partners. This cheapens everything. It cheapens the rep, the brand, the product, the client, the meeting, and the relationship.

Well done. You’ve just destroyed value before you even started.

Product Training is about *what* you sell.

Sales Training is about *how* to sell it: how to maximise value for both parties.

Sounds good? Call me – I’d love to hear from you. In just two days, I can turn your team into the sharpest, most effective and best motivated sales professionals in your market.