People don’t just “buy” products. They take a number of steps to get there, and this is what underpins the most effective sales techniques.

It goes like this:

1️⃣ You. They buy the seller first: your credibility, confidence, and energy. If they don’t trust you, nothing else matters, and you won’t get any further.
Ever walked straight out of a shop without buying anything when the staff inexplicably gave you the creeps?

2️⃣ Your Brand. Even if they like you, they won’t buy if your brand doesn’t stand for something they believe in.
What brands would you never buy from?

3️⃣ The Product. Only once they’ve bought you and your brand, will they mentally “buy” your product as the solution to their problem.
How many times have you returned to your favourite store, resort, or restaurant – and why?

4️⃣ The Price. Talking about price means they already see the value of you, your brand and your product. If they jump straight to price before understanding the product, they see it all as a commodity.
But how well does that work for you: are you there just to be cheap?

5️⃣ The Timing. Finally, they decide when to buy — now or later.
So, how many birds in the bush are worth one in the hand?

👉 If you rush to talk about price before you’ve built trust and value, you’re walking straight into the commodity trap, where the only way to win is by being cheaper. That destroys value for you, your brand, and the whole market.

The way to go is *Value Up, not Price Down*.

Here to help you and your team turn this into a business-as-usual reality.

Contact me to find out how.